Senior Manager, US Wholesale Brand Marketing
<h2><b>JOB DESCRIPTION</b></h2><p>You're an original. So are we<b>.</b><br /> </p><p>We're a company of people who like to forge our own path. We invented the blue jean in 1873, and we reinvented khaki pants in 1986. We pioneered labor and environmental guidelines in manufacturing. And we work to build sustainability into everything we do. Our brands stand for freedom and self-expression around the world.<br /> </p><p>Where we lead, others follow. For more than 160 years, we've used the strength of our brands to lead with our values and make an outsized impact on the world. We employ more than 15,000 people globally to support our great brands: Levi's®, Dockers®, Denizen® and Signature by Levi Strauss & Co.™<br /> </p><p><b>Purpose:</b></p><p>This role is responsible for leading brand marketing strategy for US Value accounts, inclusive of lower, middle, and upper funnel marketing. Charged with developing integrated programs at scale to drive all segments of the business.<br /> </p><p><b>Key Results:</b></p><ul><li>Strong 360 marketing plans that drive equity, traffic and conversion for the denim brands at Value accounts, primarily inclusive of Target and Walmart</li><li>Brand governance adherence across product stories</li><li>Elevated marketing support, representing best-in-class consumer experience</li><li>Flawless execution of account programming and daily management of new opportunities</li><li>Drive category expansion for head-to-to outfitting in both men's and women's</li><li>Elevated brand experience in Value channel through digital storytelling and flawless on-floor expression</li><li>Manage and optimize marketing mix against multi-million-dollar marketing budget</li><li>Flawless coordination of Levi's, Denizen and Signature programming in partnership with internal and external key stakeholders- merchandising, on-floor</li><li>Core partner for sales and merchandising in account facing meetings and critical GTM strategy sessions. Includes partnership and presentation in sales meeting, sell-in, and market meetings for Value</li></ul><p></p><p><b>Key Metrics:</b></p><ul><li>Deliver AFP for Value</li><li>Optimize the Marketing Mix at accounts to deliver positive ROI</li><li>Continue to strengthen marketing relationships with accounts</li><li>Continue to drive elevated Levi's, Denizen and Signature expression via account channels</li></ul><h2>About the Job</h2><ul><li>Lead large scale, equity and sales driving, custom marketing programs in Value accounts</li><li>Understand annual and seasonal business goals and plan compelling marketing programs in support of those goals</li><li>Act as primary point of contact for Levi's, Denizen and Signature with Value account marketing teams</li><li>Present brand POV at Levi's, Denizen and Signature market week, and key planning meetings throughout the year</li><li>Understand the channel and the role in Value in the portfolio and identify new opportunities for Levi's brands to gain share (floor space, sales, marketing exposures) within the account</li><li>Coordinate compelling launch programs for new fits or key equity moments for Levi's brands within Value</li><li>Thoughtfully plan and execute strategic and compelling marketing programs leveraging all tactics for the Value accounts, including online placements and strategies, email marketing, on-floor creative elements, trial events, PR, media, demand generation, social, and engagement programs.</li><li>Brief in creative needs to USWS Content Manager with clear deliverables and timelines</li><li>Recap, review, analyze and share out learning on all marketing programs</li><li>Own budget and monthly forecasts for Value accounts<br /> </li></ul><h2>About You<br /> </h2><p>Knowledge, Skills, and Abilities Required:</p><ul><li>Strong strategy experience and management of 360 integrated marketing programs</li><li>Strong ability to manage multiple programs (development and execution) simultaneously</li><li>External relationship experience required</li><li>Excellent written and verbal communication skills</li><li>Attention to detail, and strong follow-up is required</li><li>Personal traits: team oriented, solution oriented, ambitious, energetic, takes initiative, has a point of view, and able to work in a fast-paced environment</li></ul><p>Years and Type of Experience Required:</p><ul><li>8 years of work experience, channel marketing is preferred</li><li>Wholesale experience preferred</li></ul><p>Complexity and Accountability:</p><ul><li>+$2M in annual Marketing budget</li></ul><p>Key partners & Interaction:</p><ul><li>Internal: VP, Dir, SAE (across sales, merch, marketing)</li><li>External: Target & Walmart+ (across buying and marketing teams)</li></ul><p>Scope:</p><ul><li>National responsibility across US Value Businesses</li><li>Strong partnership with Global Marketing team<br /> </li></ul><p>We put a lot of thought into our programs to provide you with a benefits package that matters. Whether it is for medical care, taking time off, improving your health or planning for retirement, we've got you covered. Here's a small snapshot:</p><ul><li>401K match: $1.25 for every $1.00 you contribute up to the first 6% of pay you save.</li><li>Five hours of paid volunteer time per month with nonprofit organizations</li><li>Product discount of 60% off regular-price merchandise</li><li>Paid Family Leave<br /> </li></ul><p><b>Currently, LS&CO requires proof of being fully vaccinated for COVID-19 as a condition of commencing employment, except in those jurisdictions where prohibited by law. Medical or religious accommodations, or other exemptions that may be required by applicable law, will be approved when properly supported. Further information is provided during the recrui</b></p><p></p><p></p><h2><b><span>EOE M/F/Disability/Vets</span></b></h2><p style="text-align:inherit"></p><h2></h2><h2><b>LOCATION</b></h2>San Francisco, CA, USA<h2></h2><h2><b>FULL TIME/PART TIME</b></h2>Full time<h2><b><u><a href="http://wd5.myworkday.com/levistraussandco/d/task/1422$6600.htmld" target="_blank"><span class="emphasis">Current LS&Co Employees, apply via your Workday account.</span></a></u></b></h2><p></p>
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